Hamptons' First Target Sparks Buzz with Unusual Design Twist

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Target has officially crashed the ultra-exclusive Hamptons scene — but don’t expect the big-box signature scarlet bullseye to glow among the East End’s multi-million-dollar estates.

To comply with Bridgehampton’s notoriously strict commercial laws, the big-box hub unveiled a muted grey storefront with tidy white shingles and a matching all-white bullseye sign. In a statement, the Minneapolis-based store said the design choice was “to reflect Bridgehampton’s coastal vibes.”