Why Demi Rose Mawby Left Instagram Fame Behind for a Quiet Life

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One of the original “Instagram models” seemingly disappeared into thin air at the height of her internet stardom — but friends have revealed that she retreated to a simple life of yoga, meditation and taking care of stray cats.

Long before social media stardom was considered a viable career path, Demi Rose Mawby was one of Instagram’s original “It Girls” – with nearly 18 million followers and a feed full of scantily clad photos snapped against some of the world’s most enviable backdrops.